Boots £35 anti-ageing serum sold more than 4 million times slashed to £10 today only

An anti-ageing serum that’s sold millions of times since its launch in 2018 has been slashed to £10 for one day only. The No7 Laboratories Line Correcting Booster serum is usually £34.95, but has been reduced as part of Boots’ weekly £10 Tuesday deal.

The potent formula is said to be ‘clinically proven to reduce the appearance of wrinkles by up to five years’, with the new price saving shoppers £24.95 on the RRP. The sought-after serum is ‘supercharged’ with Matrixyl 3000+ which is a peptide blend that supports the skin’s ‘natural springs’ to deliver elasticity and bounce.

It contains seven times the amount of the powerful ingredient than the brand’s previous clinically proven serums. As such, it can reportedly target ‘even the deepest, most stubborn lines and wrinkles’.

READ MORE:

• 47 Skin's 'life-changing' skincare products for spot-prone teens are now 10% off
• L'Oreal anti-ageing skincare bundle with 'magic in a jar' cream is now £47 off

Dermatologist approved, the serum is designed to target the six key wrinkle zones; forehead, crows feet, lip, between brows, under eyes and nasolabial folds. Simply apply the product directly to lines and wrinkles for 'fast, visible results where you want them most'.

Elsewhere, a number of retailers have similar options available. Medik8 stocks the Liquid Peptides Advanced MP for £79. The wrinkle reduction serum contains a 30% multi-peptide complex that’s proven to deliver results in as little as 10 minutes.

Meanwhile, FaceTheory has the Retinol Ester 2% Renewing Serum for £22. The firming 2% retinol ester serum contains vitamin C and hyaluronic acid, which work to brighten and hydrate.

The popular No7 product. however, has sold more than four million tubes, with the wrinkle-busting hero boasting a rating of 4 out of five on the Boots website. One customer wrote: “I've been using this for just 2 weeks and I can see an amazing difference in a deep frown line on my forehead. The product feels lovely to apply and most importantly it really works.”

Another commented: “I’ve been using this for a couple of weeks now and have noticed an improvement in deep lines, particularly smile lines. Purchased during £10 Tuesdays so fantastic value for money. Would repurchase at full price.”

But not everyone has seen the results that they were hoping for. One shopper left a lukewarm two star review which read: “Been using this a few weeks now religiously morning and night as part of my No7 routine. I’m sad to say I’m not really seeing a difference. Didn’t expect it to work on deeper lines (gosh polyfiller wont even help me there) but I expected to really see a difference on fine lines. Normally a huge fan of No7 but sadly not on this occasion.”

While a fourth commented: “I’ve used the No7 Laboratories line corrector for several years now. The first and most noticeable difference was to my forehead lines. However over two or three weeks I noticed the lines/wrinkles on my cheeks were definitely less obvious. I’m very happy with the results and even happier when the Line Corrector is available on Boots £10 Tuesday.”

It’s not the only deal worth taking a look at on Boots £10 Tuesday, though, as other deals include money off products from Olay, L’Oreal, Huda Beauty and more. Shoppers can explore the £10 Tuesday deals on the Boots website, or buy the No7 Line Correcting Booster Serum here.