Great British Sewing Bee hit with complaints as angry viewers fume 'it's unacceptable'

The Great British Sewing Beefans had the same complaint as the BBC One show clashed with the return of The Great British Bake Off.

The sewing contest was on at 9pm on Tuesday (September 2), which meant it coincided with the first episode of the new series of the baking show on Channel 4, reports the Express. The culinary programme made its return at 8pm for a feature-length debut episode.

The clash saw many fans flock to social media to express their annoyance.

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One viewer wrote on X: "Would be interested to see stats on how many viewers switch over from Bake Off on Channel 4 to BBC1 for Sewing Bee at 9! Who decided a b***** overlap was a good idea?"

Another viewer wrote, " I'm Glad [GBBO] is back, but I wish it didn't overlap with Sewing Bee."

"UNACCEPTABLE OVERLAP," vented someone else.

A third viewer commented: "I'm more annoyed about the clash of Bake Off and Sewing Bee."

However, not all viewers were upset. One person shared: "Great British Bake Off followed by Sewing Bee!!! Life doesn't get any better!"

Meanwhile, another said: "Great British Bake Off and Sewing Bee both in one night, Luvley Jubbly! Enjoy your evening, all."

The Sewing Bee is in its eighth week, and the five surviving hopefuls embarked on a cinematic journey, with three tasks drawing inspiration from iconic film moments of yesteryear.

During the pattern round, judges Esme Young and Patrick Grant challenged the finalists to recreate the blazer sported by Tippi Hedren's character in Alfred Hitchcock's legendary thriller The Birds.

For the transformation task, the seamsters received tiebacks and crimson theatre drapes and were challenged to convert the material into spectacular ensembles worthy of a Tinseltown premiere.

During the made-to-measure portion of the show, the participants were required to craft an ensemble for a horror film character.

The Great British Sewing Bee airs on BBC One and Bake Off is on Channel 4.