New 'youthful' £44 perfume is fragrance equivalent of 'your favourite pair of jeans'

Jones Road is known for its easy-to-use products – including bestsellers such as its grey brow pencil and youth-enhancing Miracle Balm – and now the much-loved make-up brand has just launched a new fragrance that's equally as cool and effortless.

Jones Road's BKLYN parfum has just gone live today on the Jones Road website and at Liberty, priced at £44 for a 30ml bottle. Inspired by the iconic area of New York City and described as 'a unisex scent with notes of lemon, neroli and sandalwood', shoppers are describing it as a 'clean and fresh' fragrance that 'makes you feel put together without feeling overdone'.

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Speaking about the perfume, Jones Road founder and make-up artist Bobbi Brown says, "BKLYN is everything I love about the borough — it's cool without trying, sophisticated without being stuffy, and completely authentic. It's the fragrance equivalent of your favourite lived-in jeans or that perfect white shirt — it just works, no matter what.”

Jones Road has previously sold BKLYN in lab packaging, where it racked up hundreds of five-star reviews from shoppers:

"Lovely and fresh. Smells even better as the day goes on. Try it and you’ll smell so good!" one person wrote.

"Light and youthful scent," another called it.

"A clean fragrance I can wear! I’m very sensitive to perfumes so this was a great find for me," a third review reads.

Some, however, wished it lasted a little longer on this skin: "I am really liking this fragrance… It is not overpowering at all… in fact I wish it lasted a bit longer after I apply it," reads one comment.

While you're browsing the Jones Road website, the new Jones Road Miracle Balm Palette, £34, comes highly recommended. Available in four colourways, each palette contains three Miracle Balm shades that offer a tint, a blush and a highlight.

The portable palette has proved popular since its relaunch, securing a 4.27-star rating from over 640 online reviews. One customer remarked: "This product makes my face look younger with a glow."

Another buyer commented: "I'm an older, dry-skinned person and these miracle balms are all I use now - I look younger while wearing [it]. The mini compacts are perfect for leaving the house etc."

If you're looking for other scents that are perfect for this time of year, we've also been really impressed with Rare Beauty's new fragrance. Selena Gomez's beauty brand has just launched its first ever perfume, Rare Eau De Parfum, priced at £71 for a 50ml bottle. Not expecting to particularly love it, it has become a new firm favourite.

And while high street fashion labels aren't normally the first place I'd turn to when shopping for a new fragrance, popular clothing brand Never Fully Dressed's new perfumes have totally blown me away.