Poundland makes key change in all stores as 11 to close 'in days' - full list

Poundland is returning to its roots, reverting back to its original pound-price concept in a bid to win back customer loyalty. After dabbling with various pricing structures over the years, the retailer is going back to basics, selling products at a pound.

Every item will now be priced at either £1, £2 or £3 - with a whopping 65 per cent of products ringing up at just one quid. Shoppers stepping into a store will find items neatly organised into sections based on price.

This means there'll be distinctareas for each of the price points. The range of products on offer is also being slashed by half.

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High street chain Poundland is due to close 49 sites this summer - including another 11 before the end of the month.

The shop is also waving goodbye to most discount sales, with the only remaining bargain being two £2 items for £3. Barry Williams, the managing director, told The Grocer: "Customers have told us loud and clear during these trials that they will back a simpler, more focused Poundland that keeps its promise of amazing value.

"We've heard them, and the clear success of our pilot is why I'm confident that a Poundland that's focused on the simple value our customers expect, can have a bright future."

"Poundland has faced its fair share of challenges in recent years, with disgruntled customers grumbling that it's "not actually that cheap anymore".

They've also claimed that the brand has lost its charm by fluctuating its prices. One ex-Poundland director told The Guardian, the brand had "lost its way".

He claimed it had become "far too complicated and confusing for customers" with such a wide array of different price points. He stated that the company's decision in 2019 to move away from focusing solely on £1 items had made business operations, including managing stores and dealing with suppliers, more expensive and complex.

Poundland was put up for sale by its parent company, Pepco, following the budget in April and was snapped up by the Gordon Brothers, who are now implementing a significant restructuring.

The firm has said that the increase in national insurance and business rates will "add further pressure to Poundland's cost base". Williams noted that staff are "loving it" because "replenishing from the warehouse to the shop floor is really simple".

Part of the overhaul within the business has involved closing numerous stores. On Tuesday, twelve were shut down across the country as the company continued its efforts to save the chain.

The stores that are closing have launched clearance sales with prices slashed by up to 75 per cent.

In total, Poundland confirmed it would be closing 48 locations this month. The final 11 to close will do so on August 31.

Closing on August 31:

• Blackburn
• Cookstown
• Erdington
• Kimberley Kimberley Shopping Centre, Nottingham
• Horsham
• Hull Holderness
• Kettering
• Omagh
• Shepherds Bush
• Southport
• Taunton

Currently, Poundland operates 800 stores nationwide, but plans to significantly reduce this number to between 650 and 700.

This includes the 68 stores that will be closed by mid-October, as well as additional stores that will close when their leases expire and are not renewed.