NBA Take-Two Media ( NBA T2), a joint venture between the NBA and the video game giant that gave fans “NBA 2K,” - Take-Two Interactive Software, the new NBA 2K League was launched on Monday, November 3, 2025. Celebrity streamer Jesser, who is a big fan of the video game, is now a part of it, as the "honorary commissioner" Jesser. On November 4, the 2K League YouTube channel will begin with the inaugural season of the new league - and kick off with a competitive reality series, MyPLAYER Mayhem .
This re-launch is part of a multi-year partnership agreement with the National Basketball Players Association (NBPA), and will bring in active players from the league to collaborate with the video game and bring fans new and exciting updates. From content creators to entertainers to players, this new version of the tried and tested video game is a whole new step to engage the fans with their favorite players as well as other celebs who love the game just as much.
NBA Take-Two Media wants to bring together basketball and pop culture
The NBA 2K League has been a fan favorite since its launch. So having a rebooted version, with even more engaging content and players involvement, is just what anyone could have hoped for. The CEO of NBA Take-Two Media, Andrew Perlmutter, in an interview with The Hollywood Reporter said:
"The video game sits at the intersection of basketball gaming and pop culture in a really powerful way now, now more than ever, and the concept of the 2K League is essentially to bring that to life by putting NBA players, celebrities, creators and regular fans in in an entertainment universe, a character-driven universe, where they’re in video programming that is playful and fun and brings out who they are authentically, with competitive 2K as the conduit to that."
Content creators will be the apex point of this new version of the beloved game, especially with YouTuber Jesser as its honorary commissioner. Jesser and his team and board of celebrity guests “will serve as the guiding force behind the league — working together to draft players, issue rulings and keep everyone on their toes.” That is, he will be participating as well as have the power to sabotage or at least derail other people taking part in it.
NBA 2K League - where competition meets culture
The new game has been described as “an innovative entertainment property where competition meets culture, bringing everyone from fans to NBA players and creators together to play, compete, and build community—no matter their ‘NBA 2K’ skill level." It's a completely new take on the old game, and aims to bring in an even wider audience. And as a bonus, fans will see Tyrese Haliburton as the Deputy Commissioner in the League.
The “main objective” for this re-launch, as described by Take-Two Interactive CEO Strauss Zelnick, “is to serve our consumers and to bring them great entertainment that is at the intersection of basketball, ‘NBA 2K’ and just general entertainment.” From November 16, fans can sign up for “Next Fan Up,” the new open ladder competition.
Also Read: Stephen Curry receives blunt twelve-word message as Golden State Warriors’ momentum suddenly unravels
This re-launch is part of a multi-year partnership agreement with the National Basketball Players Association (NBPA), and will bring in active players from the league to collaborate with the video game and bring fans new and exciting updates. From content creators to entertainers to players, this new version of the tried and tested video game is a whole new step to engage the fans with their favorite players as well as other celebs who love the game just as much.
NBA Take-Two Media wants to bring together basketball and pop culture
The NBA 2K League has been a fan favorite since its launch. So having a rebooted version, with even more engaging content and players involvement, is just what anyone could have hoped for. The CEO of NBA Take-Two Media, Andrew Perlmutter, in an interview with The Hollywood Reporter said:
"The video game sits at the intersection of basketball gaming and pop culture in a really powerful way now, now more than ever, and the concept of the 2K League is essentially to bring that to life by putting NBA players, celebrities, creators and regular fans in in an entertainment universe, a character-driven universe, where they’re in video programming that is playful and fun and brings out who they are authentically, with competitive 2K as the conduit to that."
The NBA 2K League is here pic.twitter.com/hNHL4Q77EO
— NBA 2K League (@NBA2KLeague) November 3, 2025
Content creators will be the apex point of this new version of the beloved game, especially with YouTuber Jesser as its honorary commissioner. Jesser and his team and board of celebrity guests “will serve as the guiding force behind the league — working together to draft players, issue rulings and keep everyone on their toes.” That is, he will be participating as well as have the power to sabotage or at least derail other people taking part in it.
NBA 2K League - where competition meets culture
The new game has been described as “an innovative entertainment property where competition meets culture, bringing everyone from fans to NBA players and creators together to play, compete, and build community—no matter their ‘NBA 2K’ skill level." It's a completely new take on the old game, and aims to bring in an even wider audience. And as a bonus, fans will see Tyrese Haliburton as the Deputy Commissioner in the League.
The gang's all here pic.twitter.com/lwJ9W51iaj
— NBA 2K League (@NBA2KLeague) November 3, 2025
The “main objective” for this re-launch, as described by Take-Two Interactive CEO Strauss Zelnick, “is to serve our consumers and to bring them great entertainment that is at the intersection of basketball, ‘NBA 2K’ and just general entertainment.” From November 16, fans can sign up for “Next Fan Up,” the new open ladder competition.
Also Read: Stephen Curry receives blunt twelve-word message as Golden State Warriors’ momentum suddenly unravels
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